Levinson's 10/30/60 Marketing Rule For Small Businesses
The 10/30/60 marketing rule is an easy place to start when you’re creating a basic marketing plan for your business.
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- Jan 3, 2021
- 3 min
Your Customer vs. Consumer And The Marketing Differences Between The Two
Knowing your customer, truly knowing them, allows you to build connections, anticipate changes, and build products that truly solve their...
- Jan 3, 2021
- 4 min
Want to Boost Company Morale? Pay Your Employees To Quit!
Imagine your boss came up to you and offered $5000 to quit your job and go pursue your dream career. Crazy right? Nope, just good business!
- Jan 3, 2021
- 3 min
What Water and Schoolchildren Teach Us About Consumer Marketing
Now, why does this matter to business leaders? Because it serves as a large summary of the next generation of consumers.
- Oct 25, 2020
- 4 min
Can’t Bake a Cake Without Eggs — What the cake mix industry teaches us about consumer mentality
Turns out, the answer is actually marketing-driven! When cake mixes were first invented, by a Pittsburgh company called P. Duff and Sons in