Business Lessons From The Markets of Jamaica | Mother-Child Business Relations
In Under 1 Minute
In Jamaica, tourists love to hear reggae music and learn how to dance so big market stores have banded together to create an org that reached out to performers and gives them the means to perform near the stores.
Thus, in the process of seeing these street performers, the tourists spend more time buying items.
In this example, the big stores are mothers and performers are children.
This Mother and Child system takes away the uncertainty for the child because they are guaranteed compensation while benefiting the mother who is able to capitalize on the child as an input.
For your business, try to think about what partners you can work with to provide your customers with more value. It's not just about selling a product or service, it's about creating an experience.