This video is part of our #Shorts series for mobile viewing. If you enjoy this topic and would like us to make more detailed, normal Youtube-style videos about this topic, let me know in the comments!
The AIDA funnel is one of the most fundamental sales/marketing tools you should understand.
When you market your business, there’s a series of stages all your potential customers go through.
Stage 1: Awareness |
Here, they learn about the fact that you or your product or industry exist
Stage 2: Interest |
Here, they learn more about your specific product and brand and they compare them to your competitors
Stage 3: Desire |
Here, they begin to clearly prefer your business/product and they begin to want to buy
Stage 4: Action |
Here, they finally are driven to take an action like purchase your product or sign up for your service
By mapping out your process and measuring the percentages of people that move through the stages, you can find areas of opportunities for your business might be weaker.
Leave your thoughts in the comments!